What's Your Company's Identity?

04-20-2009 • Headline: Business Identity

Your company’s identity is more than just a logo. It’s a presence that represents your company which is carried throughout all aspects of your company. Your identity represents who you are, what you do and how you’re perceived by others.

Identity can be represented through multiple outlets such as; business cards, brochures, letterheads, envelopes, product gear, print and media advertisements, signs, websites and even how your office is decorated. Think about how you would like your company to be perceived then research whether or not your actual perceptions match.

Starting your company’s identity can be tough, but following a few guidelines will help get you started:

1. What to you think your image should be? Start by asking yourself “What do I want my customers to say and think about my products, services and company?” By doing this you will determine the type of identity you’re looking for.

2. Target your market. Whether your image represents products, services, information, or technology you want to make sure your image represents your type of business, product and market. Don’t get too abstract or it will confuse your customers.

3. Look at your competition. Take time to evaluate not only your competitors’ logos, image and company name but also research the identity of other successful companies. Ask yourself why does their image stick in your mind and are their flaws you can recognize?

4. Create your company name. Your name is the first thing customers see when they think of your company. Take the time and think of a great business name. Here’s a great tool to use to find a company name. http://www.dotomator.com

5. Create a logo and branding. Create a memorable logo, one that is unique and unforgettable. Your customers should be able to look at your logo without your company name and know who it is.

Brand your image by choosing a color palette and be consistent with it. Branding works the best when you use the same color theme throughout all your materials and environments. Click here to see how Designtek Solutions can help you with your logo design.

6. Create a tagline. “We deliver the best.” Even if you don’t use your tagline, create one anyway. This small phrase is a powerful statement which separates you from your competition. Here’s a link to a tagline generator http://taglinegenerator.com

7. Market your company. With your company identity now in hand it's time to attract customers and show your business to the world.

Click here to find out how Designtek Solutions can help you with a Business Identity solution.